Our client wanted to embrace their service area with imagery that reflects the Western Mountain United States. This monogram uses a clever visual device to highlight that region.

Icon for Mountain West Tank Resources

We explored various methods to illustrate the two main aspects of Mountain West Tank Resources' Brand: The region they serve and the the object of their service.

The world's largest tire manufacturer asked to name and brand their Employee Assistance Program. This concept, "On Track", is designed to help employees and their families to stay "on track" in every area of their lives with robust health and wealth resources. The visuals reflect the rich history of the company in Motorsport and the four key components the program is built upon. These concepts represent the exploration of the branding.