branding

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On Track logo concept
On Track logo concept

The world's largest tire manufacturer asked to name and brand their Employee Assistance Program. This concept, "On Track", is designed to help employees and their families to stay "on track" in every area of their lives with robust health and wealth resources. The visuals reflect the rich history of the company in Motorsport and the four key components the program is built upon.

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On Track logo concept
On Track logo concept
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On Track logo concept
On Track logo concept
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BUCK rebrand rationale book
BUCK rebrand rationale book

After being acquired by a private equity firm, this group of talented HR professionals was paid the ultimate compliment by their new owners. They were asked to RETURN to being who they'd always been.

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BUCK rebrand rationale book
BUCK rebrand rationale book
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BUCK rebrand rationale book
BUCK rebrand rationale book
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